“Hello” F W Woolworth – Born 13 April 1852

Frank Winfield Woolworth (April 13, 1852 – April 8, 1919) was the founder of  F. W. Woolworth & Company , an operator of discount stores that priced merchandise at five and ten cents. He pioneered the now-common practices of buying merchandise direct from manufacturers and fixing prices on items. He was the first to use self-service display cases so customers could examine what they wanted to buy without the help of a salesman.